Making money in multi-level marketing (MLM), also known as network
marketing, requires you to sponsor other people, who then become your
"downline." This type of structure gives you a financial bonus for the
sales revenue produced by the people you enlist and by those they
sponsor, too. It can be a challenge to find people for your downline who
are self-motivated and eager to learn the process of growing their
businesses. Succeeding in building your downline takes persistent effort
and a willingness to follow instructions from your sponsor and others
in your upline. You might experience many rejections before you find
enough people to accept your business opportunity and help you fulfill
your financial goals.
Set goals with your sponsor to be accountable for
your activity. You might be more motivated to build your downline if you
have committed to sponsoring a certain number of prospects a week or
month. Meet frequently with your sponsor to review the activity required
to reach your goals.
Step 2
Show your new business to acquaintances and
relatives. If you are excited about your future, your enthusiasm can be
contagious. You might find downline in the people you already know.
Step 3
Study the art of approaching people you don't know
and qualifying them to join your downline by striking a conversation to
find out if they've every wanted their own business. Ask your sponsor to
accompany and coach you while you prospect. Buy tools, such as CDs,
videos and books, offered by your MLM, which will combine inspirational
stories with practical training on how to build your downline.
Step 4
Start conversations with people when you prospect in
person. If you're standing in line at the grocery store, comment on
something you and the person behind you have in common, such as kids or
taste in food. Focus on becoming acquainted with someone as a friend
before you offer a business opportunity. Give prospects your business
card and ask for their contact information so you can call them later.
Step 5
Advertise online through a website, blog, emails or
paid ad space on business sites to attract prospects looking for an
entrepreneurial opportunity. Since some individuals might have
misconceptions about MLMs -- equating them with pyramid schemes -- don't
give too many details or exaggerate the income potential. Use
terminology your target market can relate to, such as "Are you tired of
your job?" or "Have you been looking for a business you can run part
time?"
Step 6
Invite your prospects to informational meetings
about your MLM once you have screened them for interest in owning their
own business. Experienced upline or other distributors will work with
you by explaining the opportunity and answering your prospects'
questions. Meetings can be held in intimate settings around a dining
room table, or in larger settings like a spacious hotel banquet space.
Step 7
Ask your prospects to sign up. Once you have given
your contacts all the information they need to decide if the business is
right for them, offer to sell them a start-up kit. It's unlikely that
they will broach the subject first, so be assertive in finding out if
they are ready to make a decision.
Building Downline Businesses
Step 1
Be loyal to your company brand. Lead by example, so
buy and use the products you sell. If your company specializes in home
water purifiers, don't buy bottled water. Be a walking advertisement so
your downline will do the same.
Step 2
Encourage your downline to attend as many group-wide
meetings and conventions as possible. Being in an atmosphere with other
distributors provides motivation and revitalizes the resolve to set and
keep goals. Also, these conventions showcase products and services,
which can help improve sales. By building your immediate downline and
those they sponsor, you increase income for everyone involved.
Step 3
Mentor the downline in your group and organize
meetings in their homes. Encourage them to invite people investigating
the opportunity, then tell your other distributors about the time and
place. Don't worry about space. The more crowded the venue, the more
excited participants become. It's better to run out of seats than to set
out too many empty chairs.
Step 4
Promote the business-building tools that were
helpful to you. Since you can't mentor all of your downline at the same
time, encourage them to seek information and training from the CDs and
books. Make sure you have read and listened to everything you suggest,
in case members of your downline ask you about them.
Step 5
Show you care. Place people before business to build
trust. Listen to their challenges and offer real solutions that benefit
them, not just yourself. Having the respect of members in your downline
can motivate them to continue growing their businesses because they
enjoy working with you.
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